Projects

Through its Promotional Programme 2018-2019, which is entitled “PROMOFASHION - Programme for the promotion of the excellence by MODA IN ITALY Group in Europe, CIS region, Canada, GCC countries and Japan”, MODA IN ITALY aims at promoting MODA IN ITALY Group as an Italian excellence of the fashion sector at international level, and in particular in Europe, CIS region, Canada, GCC countries and Japan. In addition, MODA IN ITALY aims at becoming a more and more important partner for foreign operators seeking special collections characterized by fine manufacturing, precious materials, classy and creative style, as well as specialized services. Last but not least, MODA IN ITALY aims at stimulating new international contacts and relations for the Group and its member companies in order to support their growth on the international markets.

 

The activities included in the programme are as follows:

 

Participation in trade exhibitions and in promotional events

- Baku 1 June 2018

- Tibilisi 4 June 2018

- ODEZHDA.IT Fermo, 15/17 July 2018

- Grand Italia Fest Mosca 28/29 July 2018

- Toronto November 2018

- Who’s Next 18/21 January 2019

- Toronto January/Ferbruary 2019

- MODA ITALIA TOKYO 5/7 February 2019

- TheOneMilano 22/25 February 2019

- Toronto July 2019

- Who’s Next September 2019

 

Communication & Promotion

- Preparation of MODA IN ITALY promotional materials (catalogue, folders, video, etc.)

- Social media marketing and promotional campaigns

- Update of MODA IN ITALY website content

 

B2B meetings

- B2B meetings between MODA IN ITALY member companies and Nortwestern European specialized operators

 

Consultancy services to open up innovative distribution channels

- Consultancy services for relation-building with an online marketplace and creation of a collective presence on an estore in Dubai.

 

 

PAST PROJECTS:

2017

MODA IN ITALY Promotional Programme 2017 is made up of one project which MODA IN ITALY is carrying out on international level, and which is entitled “FASHION PROMOTION@WORLD: project for the international promotion of MODA IN ITALY’s member companies and their collections through trade exhibitions, communication activities and B2B meetings with specialized operators”.

The activities included in the project are as follows:

  • Trade exhibitions:

  91st Pitti Immagine Uomo, Florence, 10/13 January 2017,

  Mipel, Milan 12/15 February 2017,

  TheOneMilano, Milan 24/27 February 2017,

  White, Milan 25/27 February 2017,

  TheOneMilano, Milan 22/25 September 2017

  • Preparation of MODA IN ITALY promotional material (catalogues, roll up, folders)
  • Update of MODA IN ITALY website content
  • Social media marketing and promotional actions to support the participation in trade exhibitions
  • Organization of workshops focused on strategic issues for the international development of MODA IN ITALY member companies
  • B2B meetings between MODA IN ITALY member companies and USA and UAE specialized operators

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